BRIIA's Corporate Entrepreneurship Accelerator™ empowers corporate product development teams to conquer new markets and launch bold new products with higher confidence and lower risk. Get started here.

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Startup Thinking

Is your company launching a new product? Attacking a new market? A startup mentality can get you moving faster, iterating rapidly, and removing risk. Our programs help your teams think and act like a startup, decreasing your time to money. more...

The future of every Startup depends on getting it right the first time. Company new product initiatives are no different. If you are betting on a new product to turbocharge your growth, you are counting on that product to be a success. BRIIA's Corporate Entrepreneurship Accelerator gets your product, marketing, and leadership teams thinking and building like a startup. We infuse teams with the entrepreneurial tools they need, ensuring they find the right customers and deliver the right product - faster.

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Proven Approach

When you work with BRIIA, you work directly with successful, repeat entrepreneurs who have been there, done that. They've started companies and scaled them. They've launched products at Fortune 500 companies and understand the dynamics of working in large enterprises. more...

They are masters at moving teams forward through every phase:

  • market assessment
  • product definition
  • business model creation
  • go-to-market strategy

BRIIA's founders and experts have helped companies scale - across industries, markets, and continents.

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Artificial Intelligence Built-In

Is your competitor using AI? Wondering how AI can help you beat the competition? With our tools and frameworks, your team can build an AI-powered competitive advantage into their product . more...

You have tons of data that you could leverage, but without a clear AI strategy, your company will be left behind. We keep your new product/market initiatives relevant with a specific plan to integrate your company's data.

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Innovation is inherently risky. BRIIA de-mystifies risk and helps teams identify and de-risk their riskiest assumptions. more...

We provide a structured process for resolving each risk and always focus on the riskiest elements of your project first. The result is a growing confidence that your project is going to be successful. Alternatively, our process provides you with an early indication that the project is not worth pursuing.


Powerful, Expert Network

We bring our network of experienced entrepreneurs and professionals to your project. Startups leverage the wisdom of that network and you can too! more...

BRIIA's mission is to connect innovation with the people and resources that bring that innovation to life. Our growing network of experts is fully available to you and your teams.

Every BRIIA Corporate Entrepreneurship Accelerator:

  • is led by a BRIIA founder and accompanied by early-stage experts
  • uses proven tools and content from BRIIA's highly-acclaimed Startup Accelerator Program
  • is tailored to the specific needs and skill levels of the company and team

Three configurations:

  • Go/No Go Program - This 1-day workshop can help you make the critical decision to invest or not invest in a new market or product. We take you and your team through the entrepreneurial concepts of risky assumptions, opportunity assessment and iterative business model innovation. At the end of the day, you and your team will have a common language and the tools to rapidly assess product ideas and market opportunities.
  • Start Fast - Ready to start building your new product? In this series of three workshops we get you on track. We look at the multiple dimensions of developing the product, a category, a business model and a go-to-market strategy. Our sprint-based approach provides structure and steady cadence toward achieving your project goals.
  • Idea to Money - a custom program. If your product development needs are unique, we help you infuse entrepreneurial thinking and approaches into your organization wherever it might be needed. Through workshops, one-on-one coaching, periodic progress assessments, we can provide the structure and discipline to move your company faster and with greater confidence.

Get started!

Ready to start or tailor a BRIIA Corporate Entrepreneurship Accelerator for your new product initiative? Email BRIIA co-founder and Executive Director Les Schmidt ([email protected]) or call us at 877-274-4246. Or answer a few quick questions here and we will get back to you quickly.

Previous engagements
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