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Robert Hull

Robert Hull

  • SaaS Strategy
  • Financial Insights


Rob is the Founder and Chairman of Adaptive Insights, Inc., the leader in cloud corporate performance management (CPM). Via its software as a service (SaaS) platform, the company offers capabilities for budgeting, forecasting, reporting, consolidation, dashboards, and analytics that empower finance, sales, and other business leaders with insight to drive true competitive advantage.Rob started Adaptive in 2003 with a vision to enable teams to better manage their business.

Previously, Rob held the roles of CEO of ChemTracker, and CFO for software companies LoopNet and Risk Management Solutions, among others. Over the course of his career as a successful entrepreneur, he's raised over $200 million in equity and debt capital for his companies, and has completed several successful M&A transactions. As a finance veteran and expert in cloud-based initiatives, Rob speaks frequently to finance leaders regarding best practices in planning, forecasting, and analysis; he also speaks to CFOs sharing insight into how cloud-based corporate performance management (CPM) can drive competitive advantage. Prior to his financial management roles, Rob was a consultant for Booz, Allen & Hamilton.

Rob enjoys sharing the insights he has gained over his many years building tech companies with students, entrepreneurs, and management teams at early stage companies.He is an advisor to early stage companies including Genuity, Inc., and has been a guest speaker at the UC Berkeley, Haas School of Business.He was a 2016 Ernst & Young Entrepreneur of the Year finalist, was named one of the 100 Most Intriguing Entrepreneurs of 2016 by Goldman Sachs, and was named the 2016 Stratus Awards Cloud Executive of the Year.Adaptive Insights was named to the Deloitte Technology Fast 500 for it's 6th straight year in 2016, was the 11th Most Influential SaaS company on the 2016 Montclare SaaS 250, and was named to the 2016 Forbes Cloud 100.Adaptive Insights offers a 10 week summer internship program that includes a diverse mix of projects and skills development in Palo Alto, CA.