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EJ Tavella

EJ Tavella

  • Cloud Software Sales
  • Supply Chain
  • sales
  • partnerships
  • VC
  • Pricing
  • Quota
  • pitch
  • SaaS
  • enterprise sales


EJ brings over two decades of experience focused on SaaS analytics software and AI/ML driven management consulting. EJ has helped start, fund (VC and PE), grow, and sell a SaaS software company (with many pivots along the way!). EJ mentors a number of high growth startups, helping to build (and sometimes deliver) sales strategy, go to market and pricing models. EJ traditionally focuses on selling and delivering to the "enterprise customer,” including Fortune 500 high tech, consumer electronics, consumer goods and retail.

EJ is currently a Partner at End to End Analytics and an advisor to Alloy, Levadata, and DVSum (all VC funded startups at different stages!). Prior to End to End, EJ was a co-founder of Steelwedge where he built the Gartner leading cloud-based sales and operations planning (S&OP) solution. EJ ran many teams in his years at Steelwedge, including global sales, partnerships, pre-sales, consulting, and product management.  

EJ began his career as a management consultant with Ernst & Young, working with customers on business strategy, process optimization and system enablement.